🏆 4 Predictions For 2022
We enter the prediction business...
🎉 Happy New Year! The day before our winter break, Team Robin virtually sat down to talk about where we see the sports, technology, and marketing worlds heading in 2022. Here are our four predictions.
NFTs tie back to the fan experience, genuine marketing campaigns win, 3D hits the design mainstream, and IP drives wider scale adoption of the metaverse.
#1: Sports NFTs link back to the fan.
With a rise in competition in the crypto × sports world and a corresponding desire to appeal to a wider audience, the entire NFT experience will be more considered. NFT producers will begin to tie their art back to the fan; offering a secondary benefit from the purchase that creates a sense of community and connection to what makes the fan a fan in the first place.
#2: Genuine & creative marketing flourishes thanks to privacy restrictions.
Privacy controls from Apple limited the effectiveness of targeted marketing in 2021 and 2022 will see more of that. Brands can no longer simply run Facebook ads and dial in based on metrics. Instead, companies with a good product, strong brand story, and original marketing campaigns that actually connect with customers see success.
#3: 3D design hits the mainstream.
As Web3 takes up more space in the cultural zeitgeist, so too will its aesthetics — in particular its embrace of the Z-axis. Tools ranging from simple Figma plugins to Spline to Blender have made creating 3D art more accessible than ever. Combine this with the flat aesthetic of the past decade becoming ubiquitous on the web, and you have something that feels fresh and future-forward primed for adoption.
#4: IP drives wider scale adoption of the metaverse.
Similar to how Lil Nas’ virtual concert on Roblox and Drake playing Fortnight with Twitch streamers encouraged adoption of those platforms, exclusive access to personalities and content will drive engagement in the metaverse. The metaverse takes online interaction beyond what’s currently possible as it’s more organic and personal, and allows people to actually engage. Campaigns here will be highly interactive — what if you could catch a VR pass from Tom Brady in a branded virtual world?
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